Matthew Goodman
Lord and Taylor: Ultimate Beauty Signing in FlagshipLord and Taylor: Ultimate Beauty Campaign Lord and Taylor: New Cosmetic Floor LaunchLord and Taylor: Clinique Bonus Fixture LaunchLord and Taylor: Clinique Bonus Graphics within ShopLord and Taylor: Exclusive Clinique Bonus GraphicsLord and Taylor: Allure ShopLord and Taylor Corporate Communications: Sportswear Guideline Page, Eileen Fisher Lord and Taylor Corporate Communications: Sportswear Guideline Page, Eileen Fisher Lord and Taylor Corporate Communications: Detail of Winter Accessories Guideline Page, FurLord and Taylor Corporate Communications: Detail of Winter Accessories Guideline Page, Lauren TableLord and Taylor: Press Coverage of Ultimate Beauty Campaign in WWDLord and Taylor: Press Coverage of New Cosmetic Counters in Wall Street Journal
Lord and Taylor
OPERATIONS DIRECTOR, VISUAL GUIDELINES
Lord and Taylor
New York, NY
2010-2011

BRIEF
Employed merchant strategies to store execution for fleet of 46 locations within the United States. Piloted direction on marketing, merchandise placement, flow, planograms in partnership with major buying departments for women’s and men’s sportswear, accessories, cosmetics, ladies’ dresses/suits, jewelry, footwear, lingerie, home, swim and outerwear.

HIGHLIGHTS
Enhanced and detailed guidelines to match yearly financial budget of $1 Million by projecting labor hours, production, shipment and vendor fees within planned deadlines, for an average volume of $28 Million per store.

Streamlined set-up guide for accessories department during fourth quarter, saving an estimated one labor hour per store and increasing sales to 18% over previous year, landing at 10% over plan at $14.6 Million for the season.

Provided vision and directed team of two presentation specialists for the creation, expedition and application of promotions, “Fashion’s Night Out”, “Ultimate Facelift/Renovation Launch” and “Oh My Lord and Taylor!” with budgets of $8,000 per initiative.

Initiated fixture plan to corporate partners for cosmetic departments, reducing $5,000 within budget by utilizing new vendor services.
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