Lord and Taylor
OPERATIONS DIRECTOR, VISUAL GUIDELINES
Lord and Taylor
New York, NY
2010-2011
BRIEF
Employed merchant strategies to store execution for fleet of 46 locations within the United States. Piloted direction on marketing, merchandise placement, flow, planograms in partnership with major buying departments for women’s and men’s sportswear, accessories, cosmetics, ladies’ dresses/suits, jewelry, footwear, lingerie, home, swim and outerwear.
HIGHLIGHTS
Enhanced and detailed guidelines to match yearly financial budget of $1 Million by projecting labor hours, production, shipment and vendor fees within planned deadlines, for an average volume of $28 Million per store.
Streamlined set-up guide for accessories department during fourth quarter, saving an estimated one labor hour per store and increasing sales to 18% over previous year, landing at 10% over plan at $14.6 Million for the season.
Provided vision and directed team of two presentation specialists for the creation, expedition and application of promotions, “Fashion’s Night Out”, “Ultimate Facelift/Renovation Launch” and “Oh My Lord and Taylor!” with budgets of $8,000 per initiative.
Initiated fixture plan to corporate partners for cosmetic departments, reducing $5,000 within budget by utilizing new vendor services.