Matthew Goodman
Victoria's Secret Beauty Model Floorset: Holiday Feature TableVictoria's Secret Beauty Model Floorset: Beauty Rush Focal WallVictoria's Secret Beauty Model Floorset: Holiday Garden TableVictoria's Secret Beauty Brand Guide Page, Corporate Communications: Holiday Feature Table, Front ViewVictoria's Secret Beauty Brand Guide Page, Corporate Communications: Holiday Feature Table, Back ViewVictoria's Secret Beauty Brand Guide Page, Corporate Communications: Detail of Holiday Floorset Planogram, Sample PageVictoria's Secret Beauty Brand Guide Page, Corporate Communications: Detail of Holiday Floorset Planogram, Sample PageVictoria's Secret Beauty Brand Guide Page, Corporate Communications: Holiday Signage and Graphics, Sample Page
Victoria's Secret Beauty
VISUAL MERCHANDISING MANAGER, CORPORATE
Limited Brands/
Victoria’s Secret Beauty
New York, NY
2006-2008

BRIEF
Oversaw and customized bi-weekly visual Brand Guides for 1,050 domestic stores and select international locations. Developed visual merchandising ideas and installed envisioned prototype displays for mock stores and CEO walk-through presentations.

HIGHLIGHTS
Received “Beauty’s Best Award” in 2007 recognizing outstanding performance for implementing model Holiday 2007 visual merchandising presentations ahead of planned schedule.

Increased sales by 30% during introductory floorset periods through redesigning brand presentation requirements for all stores.

Collaborated with the Retail Merchandising, Marketing and Regional Visual departments to facilitate the implementation and execution of corporate initiatives for the entire fleet of stores, with an average volume of $4.5 Million per store annually.

Recommended solutions to improve key brand guides by dissecting both corporate and in-store responses to strengthen business and increase customer purchase conversion rate by 15% annually.

Trained visual staff members in different regions to implement updated merchandising standards.
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