Macy's Corporate
OPERATIONS DIRECTOR,GUIDELINE COMMUNICATIONS
Macy’s Corporate Marketing
New York, NY
2008-2009
BRIEF
Activated plans and carried out visual merchandising projects and best practices for market brands, vendor promotions, and national campaigns for 23 projects quarterly, supporting 800 department stores throughout North America. Identified and implemented seasonal visuals initiatives for consistent execution across all divisions.
HIGHLIGHTS
Constructed, wrote, and managed communications for visual merchandising style guides concentrating on families of brands within center core accessories, women’s ready-to-wear and intimate apparel.
Led team of five production professionals for the design and implementation of national in-store visual campaigns, “Welcome Back Color”, “Summer of Love” and “Come Together” with given budgets of $10,000 per campaign.
Reduced cost of personal accessories fixture launch by 20% annually by researching and recommending overseas production.
Partnered with Creative, Beauty and Divisional teams to develop cohesive merchandising concepts for storewide initiatives.
Managed financial budget of $1 Million annually by maintaining financial project management within timely installations.