Matthew Goodman
Macy's Corporate Marketing: DKNY ShopMacy's Corporate Marketing: DKNY ShopMacy's Corporate Marketing: Welcome Back Color Campaign, Flagship Main EntryMacy's Corporate Marketing: Welcome Back Color Campaign, Flagship Men'sMacy's Corporate Marketing: Welcome Back Color Campaign, Men's Mannequin and Omnibus GraphicMacy's Corporate Marketing: Welcome Back Color Campaign, Polo Ralph Lauren Vendor ShopMacy's Corporate Marketing: Welcome Back Color Campaign, Polo Ralph Lauren Dress FormsMacy's Corporate Marketing: Welcome Back Color Campaign, Flagship, The CellarMacy's Corporate Marketing, 
Corporate Communications: Welcome Back Color Campaign: National Style Guide, Detail of Women's Direction PageMacy's Corporate Marketing, 
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Corporate Communications: Welcome Back Color Campaign, National Style Guide, Graphics Direction PageMacy's Corporate Marketing, 
Corporate Communications: Welcome Back Color Campaign, National Style Guide, Prop Direction PageMacy's Corporate Marketing: Welcome Back Color Campaign, Showroom Proposal, Women's Monochromatic Red PresentationMacy's Corporate Marketing: Welcome Back Color Campaign, Showroom Proposal, Women's Monochromatic Yellow PresentationMacy's Corporate Marketing: Welcome Back Color Campaign, Showroom Proposal, Men's Monochromatic Blue PresentationMacy's Corporate Marketing: Welcome Back Color Campaign, Showroom Proposal, Home Presentation
Macy's Corporate
OPERATIONS DIRECTOR,GUIDELINE COMMUNICATIONS
Macy’s Corporate Marketing
New York, NY
2008-2009

BRIEF
Activated plans and carried out visual merchandising projects and best practices for market brands, vendor promotions, and national campaigns for 23 projects quarterly, supporting 800 department stores throughout North America. Identified and implemented seasonal visuals initiatives for consistent execution across all divisions.

HIGHLIGHTS
Constructed, wrote, and managed communications for visual merchandising style guides concentrating on families of brands within center core accessories, women’s ready-to-wear and intimate apparel.

Led team of five production professionals for the design and implementation of national in-store visual campaigns, “Welcome Back Color”, “Summer of Love” and “Come Together” with given budgets of $10,000 per campaign.

Reduced cost of personal accessories fixture launch by 20% annually by researching and recommending overseas production.

Partnered with Creative, Beauty and Divisional teams to develop cohesive merchandising concepts for storewide initiatives.

Managed financial budget of $1 Million annually by maintaining financial project management within timely installations.
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